Equestrian sport has always run on tradition. Your growth shouldn’t have to. Grulla brings the technology reshaping the world to your brand, with the expertise and respect the sport demands.
Ownership
Scale your ads and creative without losing time, money, or control.
Technology
Custom AI-native paid social performance and creative engines, trained deeply on your brand’s goals and soul.
Grulla is a rare, silver-gray horse marked by a single black dorsal stripe. No two are quite alike. The same principle we apply to our work. In Spanish, grulla also means crane, a symbol of longevity and good fortune.
Meet Emma
The founder behind Grulla
A decade in advertising. A lifetime in the saddle.
→Years of advertising and sales at Meta and TikTok
→Advised hundreds of consumer companies on paid media strategy
→Guided $1.5K to $5M monthly ad budgets
→Lifelong competitive rider in both western and hunter/jumper
→Believes equestrian brands deserve systems built by someone who’s actually lived both sides of it
What we do
Built for emerging equestrian brands ready to own their growth.
Custom paid social performance and creative systems built to scale.
Diagnostics
The Foundation.
A full audit of your Meta and/or TikTok ad account and creative. What’s leaking, what’s working, what to fix first. Delivered in under 5 business days.
Performance System
Your performance backbone.
Full ad account rebuild, campaign structure, targeting, budget allocation
Pixel and data audit with setups as needed
Custom testing and scaling framework
Standard operating procedure and training library
3–6 week build and handoff
Creative System
Creative that fits and scales.
AI creative pipeline trained on your brand voice and aesthetic
Custom prompt library for on-demand ad hooks and copy
Static and motion asset templates, ready to scale
Initial batch of launch-ready creative assets
3–6 week build and handoff
Grulla Collective
Grulla clients receive exclusive access to our private, vetted community of equestrian creators, Grulla Collective. Included free during your build.
The Grulla Process
From audit to a system you own.
Week 1
Foundation
Account and creative audit to scope your custom build.
Weeks 2–4
Build
Create and install your paid social performance and/or creative system.
Weeks 5–6
Handoff
Trainings and live walkthroughs to set you up for success.
You decide
Transition
Own the system in-house or move to monthly maintenance for ongoing management and free Collective access.
