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Grulla Notes.
On paid social, creative, technology, and building equestrian brands that last.
Recent
Strategy
Coming soon
4 min read
Why equestrian brands can’t copy-paste the DTC playbook
The tactics that scale a supplement brand quietly stall in the barn. What actually moves a rider to buy, and why the funnel looks different in this world.
Read the essay →
Creative
Coming soon
5 min read
Training an AI creative engine on your brand’s soul
A creative system is only as good as what it’s trained on. How we teach the model your voice, your aesthetic, and the details that make an ad feel unmistakably yours.
Read the essay →
Ownership
Coming soon
4 min read
Own your growth: the case for building in-house
Agencies rent you results. A system you own compounds. Why we build to hand off, and what changes when the engine lives inside your team.
Read the essay →
More on the way
New writing published weekly.
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